Praxis Distribution Partners Expands Leadership Team, Appoints Jay Rosoff as Senior Vice President
Praxis Solutions today announced that Jay Rosoff has joined Praxis Distribution Partners (PDP) as Senior Vice President, further expanding the firm's leadership team as demand grows for technology-enabled distribution solutions across the wealth and asset management industry.
Rosoff brings more than two decades of experience leading distribution organizations across mutual funds, alternative investments, and annuities, serving in senior sales leadership roles including National Sales Manager, Divisional Sales Director, and Capital Markets executive. Most recently, he served as Regional Manager for Catalyst Funds and Rational Funds, where he experienced firsthand the increasing challenge of helping investment managers consistently reach the right financial advisors.
At Praxis Distribution Partners, Rosoff will lead sales and business development while helping shape the continued evolution of the firm's distribution platform. Working alongside the Praxis team, he will apply his experience as a distribution executive to enhance advisor targeting, engagement strategies, reporting, and client outcomes.
"Jay understands this business from the perspective of the firms we serve because he has spent his career leading distribution organizations," said Bill Dwyer, Executive Chairman of Praxis Solutions. "The industry doesn't lack data or intelligence. It lacks a scalable way to turn that intelligence into meaningful advisor conversations and measurable growth. Jay has lived that challenge, and his experience will make both our clients and our platform stronger."
Rosoff said the opportunity to combine experienced distribution professionals with modern technology was a key factor in joining Praxis.
"Distribution is changing rapidly," Rosoff said. "Success is no longer about simply expanding coverage. It's about knowing where to focus, engaging the right advisors, measuring what works, and continuously improving. Praxis has built a platform that brings together experienced people, data, technology, and execution in a way I haven't seen elsewhere, and I'm excited to help clients grow."
About Praxis Distribution Partners
Praxis Distribution Partners is the outsourced distribution division of Praxis Solutions. The firm helps asset managers, wealth technology companies, and financial institutions expand advisor engagement through a combination of experienced professionals, proprietary data, AI-enabled workflows, and transparent reporting that delivers measurable business outcomes. The platform has been built on more than 1.3 million advisor interactions and 73,000 scheduled advisor meetings, providing clients with a proven foundation for scalable growth.
About Praxis Solutions
Praxis Solutions builds growth infrastructure for the wealth and asset management industry. Combining strategic advisory services, AI-enabled technology, proprietary data, and execution capabilities, Praxis helps financial institutions transform intelligence into measurable growth.
Media Contact
Will Dwyer Chief Marketing Officer Praxis Solutions, Inc. 978 273 5563 will@praxissolutions.com